Brand & Marketing

Brand & Marketing

The Brand & Marketing team is made up of three key areas, each designed to help serve our McMaster Community. We offer strategic marketing solutions designed to reach our key stakeholder audiences through the right channels, at the right time, and with the right message. Learn how our team is making an impact across campus and the ways in which we can support you.

The McMaster Brand Our Brand

Our visual, logo, writing, storytelling, social media, photography, video, web and email guidelines help keep McMaster consistent and immediately recognizable. Marketing is here to help.

Digital Marketing Our Services

The digital team are dedicated to delivering digital marketing strategies, services, and support tailored exclusively for the unique needs of stakeholders at the university.

Reputation and Rankings Our Reputation and Rankings

Our focus on reputation building helps McMaster build our brand domestically and internationally while supporting our position as one of the top 100 universities in the world.

Marketing Resources

Brand Guidelines View Brand Website

Are you looking for guidelines and direction on using the McMaster Brand? Visit the Brand website.

Discover McMaster View Discover McMaster Website

Learn more about the history of McMaster and our unique campus.

Brand Resources View Brand Resources SharePoint

Tools, templates, logos, fonts and photos. Everything to get you started creating a Brighter World.